VSP Graphic Group is your creative solution provider.

Allow our passion for design, and our industry expertise, help you and your business.

VSP is the Official Graphic Provider for the Buffalo Bills and the Buffalo Sabres. Organizations like the Bills and Sabres, trust us because of our guarantee, our track record, and our dedication to our clients. VSP makes the small guy look big, and the big guy look better.

VSP. Family. Period.

Trace George, founder and owner, is well known for his love of family, employees, and his clients.

The passion of VSP is deeper than just doing business. The spirit of the VSP family wishes to grow with every customer, as partners, teammates, and friends.

VSP appreciates that every business is unique, and each of our customers need a different set of creative solutions. That’s why we listen, and recommend a creative and unique approach, with your company vision in mind.

So who is VSP, and where did it come from?

VSP Graphic Group started in 1995 by founder Trace George, after a family member in the racing community brought one of his cars to a family function. The car wasn’t painted – it couldn’t be. Each of the sponsors images and graphics were too precise. Of course, it was a vinyl application, fresh to the commercial industry as a way to advertise efficiently, and cost effectively. With a creative spirit and entrepreneurial mind, Trace left a promising career, and into a venture few were involved in at the time.

VSP ultimately lead the way in the Western New York region, becoming the first company to offer vehicle wraps, and the only company 3M certified and preferred. In 2012, VSP became the Official Graphic Provider for the Buffalo Bills, and in late 2015, became the Official Graphic Provider for both The Buffalo Sabres, and the HarborCenter complex in downtown Buffalo. From a small set up at Trace’s home, VSP grew to become one of the largest graphic and creative companies in New York State.

VSP. Overcoming Adversity.

In November 2014, a deadly and destructive storm hit Buffalo, NY. Over 7ft of snow fell in less than 24 hours in some areas, and both businesses and communities, took a huge hit. They called it “Snovember”, and VSP came to know it all too well.


The weight of the snow was too heavy for VSP’s main production facility. The building collapsed.

Underneath the immense weight of the snow, all of the large format printers, projects, computers, hard drives – everything dear to a business like VSP – was held victim by the storm. Some items trapped for weeks.


But the community support was incredible. Fire departments, clients, friends, and family – everyone came out to help clear snow, and salvage what was accessible. The building collapsed Tuesday, and by Monday the following week, VSP was 100% fully operational, moving what they could into a separate installation facility. Thanks to the blessing of industry partners like Roland, and every one that lent a hand, VSP was able to deliver on all of the projects that were in progress, and didn’t miss a beat. It’s times like these that truly represent the City of Buffalo, and the relationships forged over the years.



What Makes VSP Unique?


  • Over 55 Years of Combined In-House Graphic Design Experience 
  • Over 50 miles of Graphic Prints Produced Per Year 
  • Regional and National Service Orientated 
  • 3M Certified and Preferred Graphic/Installation Company (First and Only in WNY)
  • MACTAC & Fellers Certified Installation Company 
  • UASG Applications Certified
  • Over 2000 Vehicle Wraps Per Year 
  • Only Graphic Company with a Woman “Master” Certified Installer in the United States


Awards and Recognitions

  • 1999 Woodstock ’99 Concert Designer. Rolling Stone Magazine Design Award Winner
  • 2000 Fleet Magazine’s Truck Fleet Design of the Year – Thompson Terminals, Toronto ON
  • 2002 Fleet Magazine’s Small Truck Fleet Design of the Year – Rusinak Towing, Cheektowaga NY
  • 2007 Business First Magazine’s FAST TRACK 50 List – 33th Fastest Growing Company in WNY
  • 2008 10 Fleet Magazine’s Graphic Fleet Designer of the Year – 8 of 10 Top Ten Categories
  • 2008 Business First Magazine’s FAST TRACK 50 List – 17th Fastest Growing Company in WNY
  • 2008 Buffalo Partnership’s Most innovative Company in WNY Award
  • 2008 Buffalo Partnership’s Most Poised Company for Growth Award
  • 2009 Business First Magazine’s FAST TRACK 50 List – 13th Fastest Growing Company in WNY
  • 2009 BUSRIDE Magazine Bus Wrap Silver Medal Award Nationwide
  • 2010 Sign illustrator Magazine Highlighted Wrap Company of the Year
  • 2010 3M Wrap Designer of Spring 2010 Nationwide
  • 2010 Business First Magazine’s Top 20 Printing Company Rank
  • 2012 Business First Magazine’s Largest Digital Printing Company in WNY
  • 2013 Sign Builder Magazine Highlighted Fleet Branding Company
  • 2015 Business First Magazine’s FAST TRACK 50 List – 19th Fastest Growing Company in WNY
  • 2016 Business First Magazine’s FAST TRACK 50 List – 19th Fastest Growing Company in WNY