6 Car Wrapping Tips That Will Improve Your Vehicle Branding

At VSP Graphic Group we want to help you be successful with your marketing graphics.  Last month, our blog talked about the different styles of custom car vinyl wraps you can use to redesign your vehicle’s appearance.  For this latest installation, we’d like to focus on how to send a good message with your custom vinyl graphics.

Many business owners have started looking to vinyl wrap advertising as an inexpensive way to promote their business.  When it comes to vehicle branding with vinyl graphics, the possibilities are endless. There are, however, many important guidelines to follow to make sure that your advertising is working toward your goals.  Here are 6 helpful tips to make sure your vehicle wrap advertising sends the right message to your potential clients.

1. Bright/Attractive Color Scheme

Vehicle branding is all about being able to draw the public’s attention.  The best way to do that is with a stellar color scheme. Contrast is huge for being noticed and for quick recognition.  If your colors are bright and unique it can help people notice you from farther off and give them more time to view your message.  You should also keep in mind that colors often evoke an emotional response. Make sure you choose wisely so that your color scheme supports your message.

2. Legibility in Lettering

Once people notice custom vinyl car wrap, they’re going to start looking for your message.  It is imperative that your information is easy to read so that you get your point across. As far as design is concerned, picking contrasting colors between your text and background makes a huge difference.  Additionally, your font style and size should make it easy to read without distracting from the rest of your design.

3. Eye-Grabbing Images

It seems like most people today would be classified as visual learners.  If your design can include a picture or graphic relevant to your business it might be a good way to grab some attention.  If you can “hook” the public with a picture, it’s likely that they’ll continue on to read the rest of your message. Adding in a simple marketing graphic can be a good way for you to make a stronger impression.

4. Don’t Overcrowd Your Design

A general rule of thumb is to not overcomplicate things.  You want to keep your design as simple and as clear as possible.  If you put too much information into your marketing graphics a lot of people will simply look away.  Your aim should be to get a quick point across so that people will remember your company enough to look you up later.

5. Keep Up Band Consistency

This is something a lot of people forget about when it comes to branding their vehicle.  Everything from your logos and graphics to your colors and fonts should make people think of your company.  Sometimes, people like to get creative with custom car wraps but it’s important you don’t stray far from your company’s theme.  The whole idea of vinyl wrap advertising is to build on the presence your company already has.

6. Check Out Your Competitor’s Designs

It’s never a bad idea to study the competition.  This is a good way to get an idea of what sorts of designs and advertising approaches are working in your industry.  Additionally, you want to make sure your designs stand out. After all, you don’t want your custom vehicle wraps to blend in the with rest of the crowd advertising in your area.

Vehicle Branding with VSP

If this seems like a lot of information to keep straight don’t be overwhelmed.  VSP Graphic Group is here to help with all your vinyl graphic needs. Our expert design team will focus on all  these details and will work with you to come up with some spectacular designs. We want your vehicle branding efforts to go well so we’ll always use premium 3m vinyl wrap to ensure the highest quality product.  We’re 3m certified so you can rest assured that your custom wrap is going to look good!

If it’s time for your business to branch out and build up its ad presence, VSP’s vinyl wrap advertising can help.  We’ve got a team of experienced vinyl graphic installers and will do all we can to make your vehicle branding set you apart from your competition. If you’d like some more information or would like to start your venture into vinyl vehicle graphics, please give us a call today.