If it Is Broke, Do Fix it | Customs Business Signs

Custom business signs play a big part when it comes to branding your business.  Often times when people think of a company they’ll first picture their name or logo.  Ask yourself this question, if someone pictures your custom business signs right now, is that a good or bad thing?

If your custom business signs are broken or failing, they’re sending the wrong message to your potential clients.  Keeping an eye on the state of your custom signage is important. Here’s a few common points of failure for outdoor business signs that you should watch out for in Buffalo.

Deterioration

No matter what type of outdoor business signs you use they’re all going to feel the effect of the weather.  Surface corrosion or rusting due to rain is a common issue. Color fading and blurring from the sun and snow are other serious issues for custom signs in Buffalo.  If your outdoor signs are experiencing these issues, it might be time for a replacement.

How’s it Hangin’?

Perhaps the worst way outdoor business signs can fail is with their mounting hardware.  Regardless of what type of sign you have, it’s likely secured with metal nuts and bolts which can be subject to rust.  If any of your sign falls, not only are you no longer receiving its benefits, but you are endangering the people walking around it.  It’s always a good idea to give your signage hardware a check before it’s too late.

Improper or Broken Lighting

Your sign isn’t doing you any good if nobody can see it.  Come evening a sign without good lighting is going to be invisible to the public.  Spotlighting, backlighting, and light up signs are all good options for making your custom business signs visible after dark.  With lighting, it’s also especially important to check your signs regularly as broken bulbs can be a common occurrence and may need frequent replacements.

Is Your Sign Up to Date?

While outdated signs aren’t really broken, they definitely aren’t doing the job they need to do.  If it’s been a while since the last time you checked your outdoor business signs, you may want to give them a quick look to make sure they’re still accurate.  After all, you don’t want to be giving out misinformation about your business. If you anticipate having to change your signage semi-frequently, vinyl business signage might be the right option for you as they are cheaper to replace.

The bottom line is, a failing sign broadcasts a failing business.  You want your custom business signs to give the impression that you care about your business.  If you decide it’s time to get some new custom corporate signage, look to VSP Graphic Group. We’ve helped design and install custom corporate signage all over the Buffalo NY region.   Give us a call today and see how we can help get you the custom business signs you need!