New Era Cap Machine

New Era Cap Machine

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Background:
The most iconic piece of headwear in sports today. New Era’s incomparable brand recognition was the centerpiece of their fleet wrap. As they enter their 9th decade of business, a VSP Graphic collaboration was embarked to revolutionize their journey.

Strategy:
VSP designed a wrap based off their social media hashtags, #CAPMACHINE and #THISISTHECAP. New Era’s iconic logo covers the majority of the vehicle with three yellow logos that pop and add luminosity.

Results:
New Era remarked on their vehicle wrap with 100% customer satisfaction, on-time delivery service and noted that it exceeded their standards.